No.10 is a targeted anti-fine line and wrinkle serum, thoughtfully formulated with carefully selected active ingredients. It supports the skin’s natural balance, helping retain moisture and leaving the complexion healthy, plump, and youthful.

The serum replenishes and smooths the skin, visibly reducing fine lines, wrinkles, and hyperpigmentation. Enriched with peptides and Argireline Amplified, it gently lifts by relaxing facial muscles and stimulating collagen production, improving firmness and resilience. Gentle and suitable for all skin types and concerns, No.10 delivers effective, sensitive, and visibly transformative care.

No.10 Anti-Aging Serum helps the skin look and feel youthful, radiant, and revitalized. Enriched with peptides, proteins, antioxidants, and humectants, it supports the skin’s natural functions while proactively addressing fine lines, wrinkles, sagging, and dullness. By enhancing moisture retention, stimulating collagen production, and subtly relaxing facial muscles, it visibly lifts, firms, and smooths the complexion.

The skin appears plump, hydrated, and luminous, with a more even tone and a reduction in hyperpigmentation. Non-comedogenic, fragrance-free, paraben-free, allergy-friendly, and free from endocrine disruptors, No.10 is gentle and safe for all skin types, including during pregnancy and breastfeeding.

AM/PM routine:
Make sure to have clean skin for best results, having cleansed your face beforehand
Cleanse your skin
Apply serum gently on damp skin with your fingers
Wait until you feel that the serums have been absorbed and penetrated the skin
(Apply treatment creams (acne, rosacea, peels, etc.))
Have dry skin
Apply moisturizer/SPF (to lock in the active ingredients)

* PRO TIP: Always apply the thinner products first (cleanser, toners, serums, creams, etc.), and finish off with ‘sealing’ the nourishing products you’ve just applied, and protect your face with the thicker (moisturizer/SPF) product.

Argireline amplified is a synthetic peptide that prevents the muscle movement that leads to wrinkles and fine lines. The peptide also increases the collagen production and their function, both fighting fine lines and improving the moisture levels in the skin. Argireline differs from other peptides, as it reduces the movement in the muscles of the area of application – and the accompanying wrinkles. The ingredient affects the nerve-to-muscle communication, and this disrupts the contraction of the muscle – the fewer contractions, the fewer wrinkles. The stimulation of collagen helps the production and abilities of it. Collagen is the protein that helps to keep your skin firm, healthy and plumped – which helps keeping fine lines away. Argireline is known as the natural alternative for botox.

The ingredient especially works well with hyaluronic acid, where it increases the moisture and hydration benefits in the skin.
There are no known side effects of argireline, and as it’s a peptide, it should not damage the skin. 

Sodium hyaluronate (SH) is the salt form of the skin-replenishing hyaluronic acid (HA), and shares the same benefits, including its ability to retain moisture. In its form, 1 gram (0.03 fl.oz.) HA can retain up to 6 liters (203 fl.oz.), though when used on the skin, it can’t hold that much. But sodium hyaluronate can as a smart ingredient help the skin maintain its water balance – which gives you a healthy, youthful and plumped look. Sodium hyaluronate is a humectant (moisture-binding), but is also considered a postbiotic, meaning it helps nourishing and maintaining the skin’s microbiome. The main difference between HA and SH, is that the skin is better at absorbing SH.

Overall; sodium hyaluronate is a humectant and antioxidant that is excellent in replenishing the skin and moisture-binding. It keeps your skin looking plumped, healthy and hydrated. It benefits your skin by its abilities in soothing, anti-aging and hydration.

Allantoin is naturally found in sugar plants, but when used in skincare, it is typically produced in a lab. It’s an active ingredient which is anti-irritant and wound-healing. Allantoin has mild keratolytic properties, which gives you a soft skin upon application. It’s also a moisturizing agent that has a calming effect on the skin, and supports the natural cell division. It’s an ingredient that is suitable and beneficial for all skin types. Allantoin doesn’t clog your pores, it creates balance in the ‘grease production’ in your skin and is also an ideal humidifier for more greasy and acne-prone skin. Allantoin is especially beneficial for people with sensitive and irritated skin, who also has a tendency to redness, as it has a calming effect on the skin.

Anthemis Nobilis Flower Water is a plant extract and antioxidant, with soothing and anti-aging abilities. The Anthemis Nobilis flower is also known as the chamomile flower. The ingredient has significant skin soothing and anti-aging abilities, besides an ability to restore the skin and help it to relax and refresh.

Aqua, Propanediol, Anthemis Nobilis Flower Water, Panthenol, Acetyl Hexapeptide-8, Sodium Hyaluronate, Glyceryl Glucoside, Xanthan Gum, Phenoxyethanol, Sodium Benzoate, Ethylhexyl Glycerin, Allantoin, Citric Acid

All ingredients have been handpicked and weighed to get the perfect texture and balance in the formula.
All of our serums has a base consisting of at least:
– 1% Hyaluronic Acid
– 1% Panthenol
– 0.2% Allantoin
– 5% Anthemis Nobilis Flower Water

NB: The glycerin used by Boë and in our products, is found and derived from non GMO Soy Oil – which makes it 100% natural and vegan.